Get ready to download...
About the PaperAtlassian Case Study explains how Atlassian uses Lytics to increase engagement through in-product messaging, deliver personalized email campagins, and identify strategic upsell and cross-sell opportunities. From Lytics.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.