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AEG Presents Case Study

About the Paper

AEG Presents Case Study shows how AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing. From Lytics.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.