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LastMinute.Com Case Study

About the Paper

LastMinute.Com Case Study shows how the digital travel company used Optimove customer modeling, micro-segmentation, and campaign automation to create a 35% increase in email open rates. From Optimove.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.