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ROI of AI Marketing

About the Paper

ROI of AI Marketing analyzes results of 3.9 billion marketing interactions to find the four levers of AI marketing success.  From Blueshift.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.