Get ready to download...
About the PaperThe AI-Powered Customer Data Platform describes how real-time intelligence turns customer interactions into a complete, contextual understanding of each customer. From NGDATA.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.