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Why Your CRM Is No Longer Enough

About the Paper

Why Your CRM Is No Longer Enough describes how CRMs and CDPs are built for different purposes and complement each other. From QuickPivot.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.