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About the PaperNotes from the Field tells marketers what they need to do differently to take full advantage of Customer Data Platforms. From QuickPivot.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.