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Navigating Martech

About the Paper

Navigating Martech explains the seven key platforms of martech and provides the key to the right tech.  From Lexer.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.