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Five Bad Data Lies

About the Paper

Five Bad Data Lies gets to the truth about 5 bad data lies that couldbe limiting your revenue potential, and how to transform data intoa revenue driver.  From Radius.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.