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PAS Case Study

About the Paper

PAS Case Study describes how a single customer view helped a national retail giant reduce ad wastage, re-engage lapsed customers and create amazing customer experiences. From Lexer.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.